PlayBud

PlayBud is a mobile sports marketplace built to connect active people with the activities, trainers, and communities around them. This project focused on establishing the brand identity from the ground up — logo, colour, typography, and photography direction — and documenting it as a complete guidelines system. By pairing Inter's clarity in product with Syne's edge in marketing, the identity gave PlayBud a voice that feels energetic and social without losing the structure needed to scale across app and campaign work.